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Since 1977

Our story

Groupe Rhéaume is a family holding company. We build and invest in operating businesses, and we develop real estate with our own capital.

We build to keep.

A business you intend to keep is run differently from one you are preparing to resell, and the difference shows up in just about every decision.

We look for businesses and projects that can become a great deal larger than they are today. Growing a company takes years, and that is the horizon we work on.

The capital we invest is our own. Nobody sets a deadline for us.

Real estate follows the same logic. We buy land and buildings and develop them ourselves, from rezoning through to leasing, and we hold them long enough for the work to pay.

History

You cannot read where a family is going without knowing where it came from. Nearly fifty years of continuous operation, from insurance to real estate to operating businesses.

  1. Position taken

    Michel Rhéaume & Associés ltée

    The firm is incorporated. It is the origin of the family holdings. Michel Rhéaume Sr. builds Groupe Excellence with André Beaulne over the decades that follow.

    Michel Rhéaume Sr. outside the L’Excellence head office, its signage also carrying the name Michel Rhéaume & Associés ltée
    The L’Excellence head office. The signage also carries the firm’s name, Michel Rhéaume & Associés ltée.
  2. Position taken

    730 Notre-Dame, Repentigny

    The land is acquired, in the eastern Greater Montréal area. Zoned for a single house, it would be rezoned for 186 units, then designed, built and leased by the family. Nineteen years held.

  3. Exited

    Sale of Groupe Excellence

    The insurer is sold to Industrial Alliance, after three decades built by the previous generation. The litigation surrounding the sale was resolved in the family’s favour at the Supreme Court of Canada (2023 SCC 25).

    • ~170 employees
    • $81M in annual premiums
  4. The second generation takes over

    Michel Rhéaume succeeds his father at the head of the group and directs its redeployment into real estate and operating businesses.

  5. Position taken

    Girl Crush

    Lucie Rhéaume co-founds the womenswear brand.

  6. Construction begins at 730 Notre-Dame

    Construction starts, thirteen years after the land was acquired and three after the change of generation. The rezoning, the financing, the dealings with the City and the day-to-day running of the site are all handled in-house.

  7. Position taken

    Belle-Vue-sur-le-Fleuve, Repentigny

    The land is acquired, in Repentigny, and the rezoning process begins. A mixed-use project: two ground-floor shops beneath three residential floors, 39 apartments planned. Construction has not begun.

  8. Position taken

    Groupe C’est Vert and Groupe Vivarium

    Two positions in recurring-revenue service businesses, alongside young operators.

  9. Position taken

    GuyWay, the first market outside Canada

    After nearly fifty years in Canada, the family moves beyond the country. GuyWay launches ride-hailing in all-electric vehicles in Georgetown, Guyana. It is the beginning of the group’s international activity.

  10. Exited

    Sale of 730 Notre-Dame

    Nineteen years after the land was acquired, the position is realized.