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Since 1977

Our story

Groupe Rhéaume is a family holding company. We build and invest in operating businesses, and we develop real estate with our own capital.

Uniting ambitions, shaping the future.

We build to keep. A business you intend to keep is run differently from one you are preparing to resell, and the difference shows up in just about every decision.

We look for businesses and projects that can become a great deal larger than they are today. Growing a company takes years, and that is the horizon we work on.

The capital we invest is our own. Nobody sets a deadline for us.

Real estate follows the same logic. We buy land and buildings and develop them ourselves, from rezoning through to leasing, and we hold them long enough for the work to pay.

History

You cannot read where a family is going without knowing where it came from. Nearly fifty years of continuous operation, from insurance to real estate to operating businesses.

  1. Position taken

    Michel Rhéaume & Associés ltée

    The firm is incorporated. It is the origin of the family holdings. Michel Rhéaume Sr. builds Groupe Excellence with André Beaulne over the decades that follow.

    Michel Rhéaume Sr. outside the L’Excellence head office, its signage also carrying the name Michel Rhéaume & Associés ltée
    The L’Excellence head office. The signage also carries the firm’s name, Michel Rhéaume & Associés ltée.
    L'Excellencerealized in 2008
  2. Position realized

    Sale of Groupe Excellence

    The insurer is sold to Industrial Alliance, after three decades built by the previous generation. The litigation surrounding the sale was resolved in the family’s favour at the Supreme Court of Canada (2023 SCC 25).

    • ~170 employees
    • $81M in annual premiums
    L'Excellencetaken in 1977
  3. Position taken

    730 Notre-Dame, Repentigny

    The land is acquired, in the eastern Greater Montréal area. Zoned for a single house, it would be rezoned for 186 units, then designed, built and leased by the family. Fifteen years held.

    730 Notre-Damerealized in 2026

  4. The second generation takes over

    Michel Rhéaume succeeds his father at the head of the group and directs its redeployment into real estate and operating businesses.

  5. Position taken

    Girl Crush

    Lucie Rhéaume co-founds the clothing brand. Its Place Ste-Foy boutique would open in 2025.

    girlcrush.ca
  6. Position taken

    Groupe C'est Vert and Groupe Vivarium

    Two positions in recurring-revenue service businesses, alongside young operators.

    cvert.cagroupevivarium.ca
  7. Position realized

    Sale of 730 Notre-Dame

    Fifteen years after the land was acquired, the position is realized.

    730 Notre-Dametaken in 2011730.ca
  8. Position taken

    GuyWay, the first market outside Canada

    After five decades in Quebec, the family moves beyond the country. GuyWay launches all-electric ride-hailing in Georgetown, Guyana. It is the beginning of the group’s international activity.

    • More than 50 vehicles
    • Planned growth toward 350
    • Georgetown, Guyana
    guyway.gy