Lucie RhéaumeB.A.A.

Lucie Rhéaume handles the day-to-day operations of the group’s businesses, keeping them running smoothly. Her commercial instinct, proven in co-founding and building the fashion brand Girl Crush, shows in a meticulous attention to detail and an ability to carry innovative projects through.

Lucie pairs an entrepreneurial temperament with pragmatic management. She is valued for her drive and for turning ideas into action, contributing to the group’s reach at home and abroad.

She holds a bachelor’s degree in business administration from Université TÉLUQ, which complements her profile as an entrepreneur.